„The Ultimate Guide to Recruiting Generation Z“
Here are 25 steps for developing a new recruiting strategy for Generation Z (born 1997-2012):
- Research the characteristics and preferences of Generation Z: Learn about what motivates and interests this generation, such as a desire for flexibility, social impact, and technology.
- Define your employer brand: Clearly communicate what makes your company a great place to work, including values, culture, benefits, and opportunities for professional development.
- Use social media to engage with Generation Z: This generation is highly active on social media, so use platforms like LinkedIn, Instagram, and Facebook to attract and engage with potential candidates.
- Offer flexible work arrangements: Generation Z values flexibility and may be more attracted to companies that offer remote work or flexible schedules.
- Promote diversity and inclusion: This generation values diversity and is more likely to apply to and accept offers from companies with a diverse and inclusive culture.
- Emphasize company values and culture: Generation Z values purpose and aligns with companies that share their values and have a positive culture.
- Use video and interactive content in your recruitment efforts: Generation Z is highly visual and responds well to interactive content. Use video and other interactive media to showcase your company and job opportunities.
- Consider offering internships and apprenticeships: These types of programs can be a great way to attract and retain top talent from this generation.
- Use employee referrals: Generation Z values recommendations from their peers, so consider offering employee referral programs to tap into this network.
- Host career events and job fairs: Attend career events and job fairs on campus or in the community to meet potential candidates in person.
- Use targeted job ads: Use job ads and search terms that are relevant to Generation Z to attract the right candidates.
- Use predictive analytics: Use predictive analytics tools to identify potential candidates and tailor your recruitment efforts to their preferences and needs.
- Offer competitive salaries and benefits: Generation Z values financial security and is more likely to be attracted to companies that offer competitive salaries and benefits.
- Use employee advocacy: Encourage employees to share positive experiences and job opportunities with their networks on social media.
- Use employee personas: Develop employee personas that reflect the characteristics and preferences of Generation Z to help tailor your recruitment efforts.
- Use video interviews: Generation Z is used to video communication and may prefer video interviews to in-person interviews.
- Use virtual reality: Use virtual reality to give candidates a taste of what it’s like to work at your company and showcase your culture and values.
- Offer mentorship and development opportunities: Generation Z values learning and development, so consider offering mentorship programs and other professional development opportunities.
- Use targeted email campaigns: Use targeted email campaigns to reach potential candidates with relevant job opportunities.
- Use gamification: Use gamification to engage and assess candidates in a fun and interactive way.
- Use chatbots: Use chatbots to communicate with candidates and provide information about job opportunities.
- Use virtual open houses: Use virtual open houses to give candidates a virtual tour of your office and meet employees.
- Use employee stories: Use employee stories to showcase the experiences and benefits of working at your company.
- Use employee branding: Encourage employees to share their experiences and the company culture on social media to build a strong employer brand.
- Use data-driven recruitment: Use data to track the effectiveness of your recruitment efforts and identify areas for improvement.